Powers of Mass Media and the Effect of Media Content Consumption

Question: Examine about thePowers of Mass Media and the Effect of Media Content Consumption. Answer: Presentation The historical backdrop of the human correspondence began with the oral or spoken custom. The spread of correspondence has advanced from the basic oral custom to composing, print, the wired gadgets to remote electronic products, and ultimately the computerized correspondence. By and large media alludes to all the devices of mass correspondence including web, TV, papers, magazines, phone and some more. The innovative headways have made the pictorial portrayals of messages conceivable through communicating too (Perse Lambe, 2016). Media pictures are currently inescapable in the cutting edge culture. The media can give any sort of news to the general public, truth be told, the impact of media has been ground-breaking to the point that its effect can command any choice in the general public. The general public additionally relies upon the media as the essential wellspring of amusement. In fact, media picture strongly affects both the general public and people. Media gives the most straig htforward mean of correspondence where individuals can associate with their family members and from another piece of the world too (Labrecque et al., 2013). In the event that the particular highlights of media are talked about from a sociological perspective, it very well may be seen that the effect of media is for quite some time set up. This paper will detail on the unmistakable highlights and impacts of the broad communications. It will likewise examine the moral ramifications of the substance of media. Meanings of Key Communication Concepts The correspondence procedure model can be separated into not many parts. The main phase of the model is the message which goes to the sender from the collector through the correspondence channels. There are different ideas in the model that are encoding and deciphering which is worried about the comprehension of the message (Lee, Lewis Powers, 2014). At the point when the sender starts a message which should arrive at the recipient, the goal of the message, through encoding the sender changes his/her considerations into images and through interpreting the collector allocates the significance to the images. In the correspondence procedure, the message alludes to the idea or the assessment that is imparted. The channel is the medium which causes the message to head out from the sender to the recipient, and the criticism is the reaction to the message. Elaboration of Key Concepts In this article the essential spotlight is on the channels of correspondence which is media. The sender goes the correspondence through successful channels that spans to the mass. Regardless of having an enormous reach of the mass correspondence there is a colossal disadvantage of the medium that there is no extent of input and there is no close to home touch in the message (Shoemaker Reese, 2013). Be that as it may, there are a great deal of predispositions in the media correspondence model while the data goes through the media channels. There are dissemination of intensity and other affecting substance which impacts on the broad communications with respect to what precisely to be disguised and uncovered. Force Possessed by Mass Media All the vehicles of broad communications, for example, TV, paper, films have a significant impact in sorting out and conveying all the images and signs which help individuals to comprehend and bode well out of the occasions in their particular environmental factors in regular day to day existence (Couldry, Livingstone Markham, 2016). The focal point of the exchange lies between the non-literal components of open correspondence and the discernible eventual outcomes. The manner in which broad communications depicts occasions, policy driven issues or any genuine story result into the demonstration of building up an evident reality in the brains of individuals, even some of the time in the psyche too. This improvement of occasions comes in a few structures of thought associations and can bring about giving individuals a sort of feeling of having a place with not many sections of society where this naturalization procedure occurs. As indicated by Gehlbach Sonin (2014), the way, broad comm unications conveys to individuals about specific occasions, have made differing renditions of world and featured the inclination of building up a persuading and saw reality, particularly when evident genuine occasions like cataclysmic event or mass killing occur, looked at t the through and through invented occasions. Be that as it may, a few invented occasions convey impacts with results on the people. The past experience relatable to those issues that are depicted through the media channels have a significant effect in the forming of contemplations, standards and convictions in individuals (Klinger Svensson, 2015). The keen of the strategy of how the general public assesses and speaks to certain occasion or conviction goes about as the manual for the media business so as to pass on the data with the best possible components, giving individuals their own particular manner to decipher that what is happening on the planet and the transformations occur. There are a few issues in the business that are special without a doubt while a few different issues are disregarded and completely overlooked so as to give the world an evaluative system while deciding through what the general public have seen and perceived for the individuals find out about their privileges, races, standards and the neighborhood and worldwide issues through the media channels (Lewis Westlund, 2015). The directing method includes the proceeds with obliteration and development of the cultural issues through the customized translation of the world as expressed through the broad communications which is a lot of noteworthy as the media understandings are essential to pick a point of view speaking to a piece of the general public. Notwithstanding, there may be a mind boggling connection between the real reality and the media portrayal and it is broadly belittled as some of the time it goes about as a fake dream to break into the keenness of the general public (McQuail Wi ndahl, 2015). From the earliest starting point of the print machine in the year 1450, media substance have an across the board presentation that has ascribed to the adjustments in assessments of the general public (Edwards Cromwell, 2014). This has consistently involved worry to the pundits and academicians as they have underscored the powerlessness of the specific age gatherings and how they can be deceived by the misleading translation of certain substance, particularly the significant concern are the youthful ones who are insufficient adult for those presentation (Bagdikian, 2014). The impacts of the broad communications show that its effect exists and researchers have demonstrated that it has influenced the general public in a few different ways. Notwithstanding, the analysts presently accentuate on the subjective proportions of the media research that darkens the significant connection between the force history and its belongings. The broad communications has been filled in as the technique for correspondence, additionally an image to the general notoriety. Its capacity isn't just to engage or interest the general public, yet in addition to illuminate and teach the people with the convictions and values and incorporate them to the institutional development of the bigger society (Freedman, 2014). In the realm of concentrated riches and the significant clashes of own group premium, a precise publicity is required so as to satisfy the media jobs. Particularly in the nations where the force is in the possession of state organization, there is consistently a monopolistic power over the broad communications and that is as often as possible enhanced by the official control and most clearly the media serve the prevailing exclusive class through its usage. Be that as it may, where the media is private and the official control is absent, it is very hard to recognize the promulgation framework. Where the media progressiv ely contend and attempt to uncover the legislative and corporate breakdown, it is increasingly hard to recognize the purposeful publicity (Howitt, 2013). The restricted character of the pundits and the divergence in the assets are not obvious and that impacts both on the entrance of the media framework and its presentation and conduct. The tip top predominance on the media and the minimization of the dissident can have result from the separated activity and regularly that is worked for their own altruism. The promulgation model clarify the methodical predisposition in broad communications and it can clarify that how the general public is controlled by the intensity of broad communications and the political and financial arrangements are made in the psyches of society as their very own result purposeful publicity (Curran, Smith Wingate, 2013). The hypothesis of promulgation model is proposed by Noam Chomsky and Edward Herman and speculates the manner in which news is organized before the eyes of the general public. As indicated by this hypothesis, there are channels that can control the real news to make an inclination. For example, in the mid nineteenth century the British presses had structured its news based on good and well off class, anyway post World War II there was a feeling of assorted variety in the papers as they began addressing entrepreneur framework (Devereux, 2013). As per the specialists in the previous occasions, the papers were not in the least obliged by the corporate proprietorship and they were completely free in reprimanding the entrepreneur framework. Another channel that upgrades the inclination in the general public utilizing the intensity of media is through advertizing. The greater part of the papers have the desire to draw in all the more advertizing to take care of their expense of the creation in light of the fact that without that the proprietor would need to build the cost of the items. All through the business there is an extreme rivalry to draw in the promoters in light of the fact that getting less ad would influence the business in a furious way and the papers can fall into genuine impediment for that. Truth be told, sourcing likewise function as another channel since all the media houses can't stand to have journalists over the globe so they don't have some other alternative other than believing their news sources from the noteworthy spots (Kellner, 2015). In this way media houses need to believe the sources from the corporate houses and they are very reluctant to hurt the corporate interests. The f

Cry, the Beloved Country :: Cry the Beloved Country Essays

Cry, the Beloved Country   In Cry, the Beloved Country, the creator, Alan Paton utilized two fundamental characters to introduce both the whites and Africans' perspective. James Jarvis, Paton's European characters encountered an inconspicuous however yet likewise affecting progress; His lack of concern towards the developing issues of the general public later shockingly changed into the fortitude to take activities in taking care of these issues. Through his excursion in Johannesburg, attempting to comprehend his child's liberal see and seeing a defeat of an African young lady, Jarvis discovered that his aloofness just declined the quandaries looked by his nation; For he was unable to be an observer after his child's demise, Jarvis chose to ...about doing whatever great is inside his capacity. However, Jarvis found that such thing [helping Africans in anyplace he could] isn't softly done, yet required strength and assurance to satisfy these objectives.   As the book II of Cry, the Beloved Country unfurled, Paton portrayed Jarvis as a white British rancher looking down at the valley from his high spot, an intolerant individual who just observed things from his perspective, ... on the off chance that they [Africans] got more land, and if by some possibility they could get by off from it, who might chip away at the white man's ranch?. In his stay at Johannesburg, Jarvis discovered that his ongoing killed child, Arthur Jarvis who quarreled and talked over the very issues of the general public that his dad disregards and dodges. Indeed, he [Arthur Jarvis] was continually talking to a great extent ... Local wrongdoing, and progressively local schools, and he kicked up one serious residue in the papers about the conditions at the noneuropean medical clinic.. Crushed by the demise of his expired child and confounded by this kid of his who had gone traveling in bizarre water, Jarvis ended up starting to question his standards and good. I didn 't have any acquaintance with it could ever be so essential to comprehend him [Arthur Jarvis] Indeed, Jarvis found that lack of concern is gradually deteriorating the general public around him, ...she went to the terrible and began to mix alcohol ...she was captured and sent to prison... I don't have a clue... What's more, I couldn't care less. Later, as Jarvis happens upon an article composed by his child, From them [James and Mary Jarvis] I [Arthur Jarvis] took in all that a kid ought to learn of respect and noble cause and liberality.

Battle of New Orleans in the American Civil War

Skirmish of New Orleans in the American Civil War The catch of New Orleans by Union powers happened during the American Civil War (1861-1865) and saw Flag Officer David G. Farragut run his armada past Forts Jackson and St. Philip on April 24, 1862 preceding catching New Orleans the next day. Right off the bat in the Civil War, Union General-in-Chief Winfield Scott conceived the Anaconda Plan for overcoming the Confederacy. A saint of the Mexican-American War, Scott required the bar of the Southern coast just as the catch of the Mississippi River. This last move was intended to part the Confederacy in two and keep supplies from moving east and west. To New Orleans The initial step to making sure about the Mississippi was the catch of New Orleans. The Confederacys biggest city and busiest port, New Orleans was safeguarded by two huge fortresses, Jackson and St. Philip, arranged on the stream beneath the city (Map). While fortifications had truly held a bit of leeway over maritime vessels, accomplishments in 1861 at Hatteras Inlet and Port Royal drove Assistant Secretary of the Navy Gustavus V. Fox to accept that an assault up the Mississippi would be plausible. In his view, the strongholds could be diminished by maritime gunfire and afterward ambushed by a moderately little landing power. Foxs plan was at first contradicted by US Army general-in-boss George B. McClellan who accepted that such an activity would require 30,000 to 50,000 men. Review an imminent undertaking against New Orleans as a redirection, he was reluctant to discharge enormous quantities of troops as he was arranging what might turn into the Peninsula Campaign. To acquire the required landing power, Secretary of the Navy Gideon Welles approached Major General Benjamin Butler. A political deputy, Butler had the option to utilize his associations with secure 18,000 men and got order of the power on February 23, 1862. Quick Facts: Capture of New Orleans Struggle: American Civil War (1861-1865)Dates: April 24, 1862Armies Commanders:UnionFlag Officer David G. Farragut17 warships19 mortar boatsConfederateMajor General Mansfield LovellForts Jackson St. Philip2 ironclads, 10 gunboats Farragut The errand of wiping out the strongholds and taking the city tumbled to Flag Officer David G. Farragut. A long-serving official who had partaken in the War of 1812 and Mexican-American War, he had been raised by Commodore David Porter after the passing of his mom. Provided order of the West Gulf Blockading Squadron in January 1862, Farragut showed up at his new post the next month and built up a base of procedure on Ship Island off the shoreline of Mississippi. Notwithstanding his unit, he was given an armada of mortar pontoons drove by his encourage sibling, Commander David D. Watchman, who had the ear of Fox. Surveying the Confederate guards, Farragut at first intended to decrease the fortifications with mortar fire before propelling his armada up the waterway. <img information srcset=https://www.thoughtco.com/thmb/h5WVNdcXgfPFFtC62kfT-DUmY0o=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/david-farragut-enormous 56a61b613df78cf7728b5f5e.jpg 300w, https://www.thoughtco.com/thmb/KzksVYfasy-SHmdVsdGWQs9lKKE=/993x0/filters:no_upscale():max_bytes(150000):strip_icc()/david-farragut-huge 56a61b613df78cf7728b5f5e.jpg 993w, https://www.thoughtco.com/thmb/RKArk5UTbMnLVBl_d_1U03Xm3H8=/1686x0/filters:no_upscale():max_bytes(150000):strip_icc()/david-farragut-huge 56a61b613df78cf7728b5f5e.jpg 1686w, https://www.thoughtco.com/thmb/9U8iolJFpuOsJEPKwTxcPnlXOcA=/3072x0/filters:no_upscale():max_bytes(150000):strip_icc()/david-farragut-huge 56a61b613df78cf7728b5f5e.jpg 3072w information src=https://www.thoughtco.com/thmb/LiYL4CWb-cBAXukoz6vnSRYT2hQ=/3072x2040/filters:no_upscale():max_bytes(150000):strip_icc()/david-farragut-enormous 56a61b613df78cf7728b5f5e.jpg src=//:0 class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-13 information following container=true /> Back Admiral David G. Farragut. US Naval History and Heritage Commandâ Arrangements Moving to the Mississippi River in mid-March, Farragut started moving his boats over the bar at its mouth. Here complexities were experienced as the water demonstrated three feet shallower than expected. As an outcome, the steam frigate USS Colorado (52 firearms) must be deserted. Rendezvousing at Head of Passes, Farraguts ships and Porters mortar pontoons climbed the waterway towards the posts. Showing up, Farragut was gone up against by Forts Jackson and St. Philip, just as a chain blockade and four littler batteries. Sending forward a separation from the US Coast Survey, Farragut made conclusions on where to put the mortar armada. Confederate Preparations From the beginning of the war, plans for the resistance of New Orleans were hampered by the way that the Confederate administration in Richmond accepted that the best dangers to the city would originate from the north. In that capacity, military gear and labor were moved up the Mississippi to cautious focuses, for example, Island Number 10. In southern Louisiana, the protections were told by Major General Mansfield Lovell who had his home office in New Orleans. Quick oversight of the posts tumbled to Brigadier General Johnson K. Duncan. Supporting the static resistances were the River Defense Fleet comprising of six gunboats, two gunboats from the Louisiana Provisional Navy, just as two gunboats from the Confederate Navy and the ironclads CSS Louisiana (12) and CSS Manassas (1). The previous, while an amazing boat, was not finished and was utilized as a gliding battery during the fight. In spite of the fact that various, the Confederates powers on the water came up short on a bound together order structure. Decreasing the Forts In spite of the fact that suspicious about their viability in lessening the fortresses, Farragut propelled Porters mortar pontoons on April 18. Firing constant for five days and evenings, the mortars beat the fortifications, yet couldn't totally impair their batteries. As the shells poured down, mariners from USS Kineo (5), USS Itasca (5), and USS Pinola (5) paddled forward and opened a hole in the chain blockade on April 20. On April 23, Farragut, anxious with the bombardments results, started wanting to run his armada past the strongholds. Requesting his skippers to wrap their vessels in chain, iron plate, and other defensive materials, Farragut partitioned the armada into three areas for the coming activity (Map). There were driven by Farragut and Captains Theodorus Bailey and Henry H. Ringer. Going through the Test of endurance At 2:00 AM on April 24, the Union armada started moving upstream, with the primary division, drove by Bailey, experiencing harsh criticism an hour and after fifteen minutes. Dashing ahead, the primary division was before long away from the fortifications, anyway Farraguts second division experienced more trouble. As his leader, USS Hartford (22) cleared the fortresses, it had to go to maintain a strategic distance from a Confederate fire pontoon and steered into the rocks. Seeing the Union boat in a difficult situation, the Confederates diverted the fire pontoon towards Hartford making a fire break out on the vessel. Moving rapidly, the group stifled the blazes and had the option to back the boat out of the mud. <img information srcset=https://www.thoughtco.com/thmb/7lj7AnEQZ14uH9ou0i_yJhB35Eg=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/uss-hartford-huge 56a61c375f9b58b7d0dff6ff.jpg 300w, https://www.thoughtco.com/thmb/e4RvhLv_WD7z2v0TEY_dzE3OWaI=/801x0/filters:no_upscale():max_bytes(150000):strip_icc()/uss-hartford-enormous 56a61c375f9b58b7d0dff6ff.jpg 801w, https://www.thoughtco.com/thmb/dcpb3s-QlTerJgT0iHQ-7pC2iKg=/1302x0/filters:no_upscale():max_bytes(150000):strip_icc()/uss-hartford-huge 56a61c375f9b58b7d0dff6ff.jpg 1302w, https://www.thoughtco.com/thmb/PZubwOrCsoNx0HRBrAexRigCdmY=/2304x0/filters:no_upscale():max_bytes(150000):strip_icc()/uss-hartford-huge 56a61c375f9b58b7d0dff6ff.jpg 2304w information src=https://www.thoughtco.com/thmb/JLRxAHRHB_1SRKUfxyggq-6kAjo=/2304x1406/filters:no_upscale():max_bytes(150000):strip_icc()/uss-hartford-huge 56a61c375f9b58b7d0dff6ff.jpg src=//:0 class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-28 information following container=true /> USS Hartford (1858). US Naval History Heritage Command Over the strongholds, the Union boats experienced the River Defense Fleet and Manassas. While the gunboats were effectively managed, Manassas endeavored to smash USS Pensacola (17) however missed. Moving downstream, it was inadvertently terminated upon by the fortifications before moving to strike USS Brooklyn (21). Slamming the Union boat, Manassas neglected to strike a deadly blow as it hit Brooklyns full coal fortifications. When the battling finished, Manassas was downstream of the Union armada and unfit to make enough speed against the current to slam viably. Therefore, its skipper steered it into the rocks where it was annihilated by Union weapon discharge. The City Surrenders Having effectively cleared the fortifications with negligible misfortunes, Farragut started steaming upstream to New Orleans. Showing up off the city on April 25, he promptly requested its acquiescence. Sending a power shorewards, Farragut was told by the chairman that solitary Major General Lovell could give up the city. This was countered when Lovell educated the chairman that he was withdrawing and that the city was not his to give up. Following four days of this, Farragut requested his men to raise the US banner over the traditions house and city corridor. During this time, the armies of the Forts Jackson and St. Philip, presently cut off from the city, gave up. On May 1, Union soldiers under Butler showed up to take official care of the city. Repercussions The fight to catch New Orleans cost Farragut a minor 37 executed and 149 injured. In spite of the fact that he was at first unfit to get the entirety of his armada past the fortifications, he prevailing with regards to getting 13 ships upstream which ena

Grade Informational Essay Writing Samples

Grade Informational Essay Writing SamplesIf you are looking for some guidelines and samples of essays for a 5th grade class, then you have come to the right place. You will find some interesting 5th grade informational essay writing samples online. Many of these essays are pretty good and they will give you a sense of whether or not you have what it takes to write an effective and interesting essay. Read through these samples, follow them and make sure that you have completed all of the work before you turn in your assignment.The top grade informational essay writing samples include: If you are going to choose one of these, I would suggest you read through them. These will show you how to write about something that is not simply the topic at hand, but a more generic and broad topic. The opinions of these sample essays are not necessarily mine, and they are for entertainment purposes only. While these opinions may be great examples of how to write on a topic you are interested in, you will also learn something valuable from these examples.The best grade informational essay is also the most general and most generic. You will be looking for topics such as marketing, motivational speaking, corporate culture, celebrity culture, charity work, community organizing, etc. They will take the information you need and give you general tips on how to apply it to your own situation. Even if you aren't interested in marketing, you can still get ideas that will be useful in one way or another.Another example of a grade informational essay would be in the field of politics. The topics that you can use here include U.S. government, political campaigns, election campaigns, presidential elections, etc. This will help you think about your political situation and how to change it for the better.A final grade essay that I would recommend for you is based on a movie that you are interested in. What better topic can you use for an essay than one that relates to your favorite film? Movi e reviews, discussions, and even personal experiences will help you gain insight into a film that you love, and also may be of interest to other people.Now, here is a sample essay that I wrote in English for my final grade informational essay. I had to summarize and condense a few books I had read that were related to an area of life I wanted to explore more deeply. In writing about my reflections on the book I chose to give you this article I found it easier to find the information I needed in writing rather than reading and remembering the whole thing over again.I hope this helped you out and helped you find the essay that would work best for you. A good, well-written essay can do wonders for you, and these examples can give you the foundation for what you need to write your own masterpiece. There are many more sources for you to check out as well.

The Emotional And Behavioral Effects Of Bullying - 946 Words

I. Speech Overview: A. General Goal: To persuade - to create, change or reinforce attitudes, values, beliefs and/or behaviors. B. Specific Goal: By the end of my speech, my audience will understand the emotional and behavioral effects of bullying. And the damaging consequences that follow. Including strategies to help cope and preventative measures. II. Introduction: (This is where you start talking) A. Attention Grabber: Have you ever been told you’re too fat or ugly. How about you talk or look funny. Have people spread lies or rumors about you. Maybe pushed or even tripped. All these things are a different forms of bullying. B. Relevance Statement: The National Center for Education Statistics states 1 out of every 4 students is being bullied. And bullied victims are 7 to 9 times more likely to consider committing suicide and 36 percent keep quiet about being bullied. The victims can be your sibling, cousin, or your neighbor. C. Credibility Statement: I have spent the last three days researching the effects and the many forms of bulling. But having been at the receiving end for only speaking Spanish in my younger years and for wearing hand me downs. I can honestly say it leaves a lasting scar of emotional anguish and at times insecurities. D. Propositional Statement: Because bullying is a never ending problem, and now with new technology it’s given birth to a new form of cyber bullying the problem has just increased and keep increasing. This is why I propose that youShow MoreRelatedThe Effects Of Peer Relationships On Behavioral And Social Development Essay1559 Words   |  7 PagesThe Effects of Peer Relationships on Behavioral and Social Development In the stage of early adolescent development, emotional and behavioral development is affected by a variety of experiences. A major aspect of adolescence is the influence of peer relationships. 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The Proposal For Jewish Proselytization And John Crocker...

One can draw interesting parallels between the proposal for Jewish proselytization and John Crocker’s biography of Samuel Johnson. To quote the remarks of one reviewer of Crocker’s book, â€Å"the merits of Mr. Crocker s performance are on a par with those of a certain leg of mutton on which Dr. Johnson dined, while travelling from London to Oxford, and which he, with characteristic energy, pronounced to be as bad as bad could be, ill fed, ill killed, ill kept, and ill dressed. Similarly, the aforementioned proposal is ill-conceived, ill- advised, and unfortunately, illness-inducing. It bears mentioning that the ardent advocates of Jewish proselytization are not pious Haredim—men who spend their days poring over the timeless texts of tradition—nor are they of the Modern Orthodox persuasion, a coterie who attempts the Sisyphean task of synthesizing values both ancient and modern. No, these zealous purveyors of Judaism have emerged from the lonely pews and desolate temples of the more progressive Reform and Conservative movements, a truth which is acutely revelatory. Salvific imperialism is a notion foreign to both Judaism and a historically conscious conservatism. As Jewish apathy to conversion is a subject well tread, it suffices to repeat that there remains no indication whatsoever within the Bible that the Jews sought out converts. This inattention to missionizing reflects Jewish recognition that Gentiles could achieve moral perfection outside the suffocating strictures

Management Accounting Practice Samples †MyAssignmenthelp.com

Questions: Q1: Explore and discuss the rationales, strategic as well as tactical and operational, behind the management shift towards a flow and process oriented view and its influence on todays MA-practice? Q2: Can MA be strategic? Why or Why not? Exemplify by using some area within MA such as costing, budgeting/prognosis/planning, PMS. Answers: 1.The management has shift towards a flow and process oriented view due to operational, strategic and tactical ways that have had great influence on contemporary management accounting practice. Rationales Business process assist the organization to realize their individual organizational objectives to allow management to review as well as realign as market changes, customer needs alters, product alters and strategies alter. The general changing nature of business demands novel growth is due to changing legislation, market saturation and global competition. In absence of process-oriented organization, workers will stomp out fires, miss on opportunities and waste time as well as money due to poor planning and absence of vision. Strategic The shift has been occasioned by the need to evaluate the external information about trends in cost, market share, cash flow, and prices and corresponding impacts on resource to allow the company determine the most promising tactical responses. This is because contemporary business can only survive when they incorporate strategic aspect of MA which call for enhanced intelligence regarding suppliers, technologies and competitors. Strategically, SMA is used by strategic management in the identification, development, formulation, implementation, and evaluation of strategic alternatives that move the organization forward (Kohlbacher and Reijers 2013). Tactical The tactical reason behind the shift is that contemporary will only survive when they tactically plan. Through tactical planning, the business can track its daily actions whose results shall move the company forward to accomplish the objectives of the business highlighted in the strategic plan. Thus tactical reason behind the shift is to provide the how aspect of strategic planning. Operational The operational reason behind the shift is that process-oriented allow the company to be successful by focusing on its customers. This is done by involving leadership and focusing on improving workers as well as business processes. Senior managers are engaged rather than merely delegating training to junior managers. Influence on MA The shift towards flow and process-oriented has had great influence on contemporary MA. It has helped merged the strategic business objectives with management accounting information thereby providing a forward looking model to help management in making business decisions. As opposed to MA that merely focus on internal accounting metrics, the flow and process-oriented has converted MA into SMA that has helped evaluate external info about costs, prices, cash flow, and market share alongside their influence on resources in determining appropriate tactical responses. The only pros about this shift is that the business will have restructure which might consume huge costs. 2. Management Accounting can be strategic. This can be exemplified by using planning area within management accounting. A management accountant can support the strategic planning of a company. Skilled management accountant will help the corporate leaders by conducting long range planning and decision making activities anchored on qualitative data. The managerial and cost accounting accountants will help to support the firm in strategic planning by generating strategic roadmaps, high level plans as well as policies with info drawn from the financial data of a company. The Management Accountant role in strategic planning in a company is extremely significant that these professionals are always referred to as strategic business partners within their respective organizations. They support long-term corporate planning efforts in a number of ways. Profitability Goal Setting: Managerial Accountants gather the right type of data, analyze it and translate it into information which senior decision makers require in establishing long range profitability goals. Managerial accountants thus provide senior leaders with financial information that permit them to reevaluate the pricing strategies of their products and assess their agreements among the distribution channel partners for the profit optimization. Acquisition Strategy Creation The managerial accountants provide the required financial information that supports the decisions which assist the firm to reach its high level goals as outlined in mission and vision statement that are the foundation for its plans and operations for healthy growth. Such an information provided by Managerial Accountants is used regularly to create acquisition strategies (Sikdar and Payyazhi 2014). Such strategies are then utilized in the identification of ways to reduce costs via consolidation as well as divestiture thus promoting the value creation for an organization investors by selecting business purchases. Corporate executives always have to consult before settling on any acquisition strategy with managerial accountants to determine whether the long-term results of their pending acquisition actions shall generated the desired improvement on performance. Risk Management and Controls Support Managerial Accountants helps business to monitor status and health of its activities by establishing mechanisms for risk management processes and control. A companys risk management function would hugely be reliant on subjective data without managerial accountant. Managerial accountant help leaders realize that they have to quantify objectives of risk management to make measurable and relevant by providing leaders the financial information which support this function (Fullerton, Kennedy and Widener, 2014). The managerial accountants also provide the company with financial information which contribute to the estimation of severity of impact to a given business unit/enterprise for risk identified. References Fullerton, R.R., Kennedy, F.A. and Widener, S.K., 2014. Lean manufacturing and firm performance: The incremental contribution of lean management accounting practices. Journal of Operations Management, 32(7), pp.414-428. Kohlbacher, M. and Reijers, H.A., 2013. The effects of process-oriented organizational design on firm performance. Business Process Management Journal, 19(2), pp.245-262. Sikdar, A. and Payyazhi, J., 2014. A process model of managing organizational change during business process redesign. Business Process Management Journal, 20(6), pp.971-998.